The new transparency by Warren Bennis
The new transparency, by Warren Bennis, is the third and last essay of Transparency: How Leaders Create a Culture of Candor. This essay defines digital transparency, focuses on the effects of the “digital revolution” and how it has made transparency quasi inevitable in modern day organizations.
What is the upside of the new transparency?
Transparency notoriously drives success, effectiveness and trust between members of an organization.
The emergence of internet has been able to fill the cultural need for transparency, to break down old rules and traditions, to erase borders and social status barriers.
In particular, the rise of blogs:
- has transformed the mainstream media. Blogs shape the public opinion. Moreover, mainstream media now rely upon them to exchange and to create loyalty amongst their viewers.
- has transformed politics (for the better?). Indeed, blogs have increased transparency over the years: in many countries, the government and politicians can no longer hold secrets, maintain exclusive power and absolute control over citizens. Blogs have become a political and diplomatic tool to fight corruption and power abuse.
- has exposed insiders “secrets to outsiders” in corporations: most bloggers whistleblow freely, safely and anonymously.
- has changed the societal game. Protests happen in the streets as well in the cyberspace.
- has evenly distributed information and knowledge. Seeing that knowledge is power, blogs have created a new power that have made leaders “lose their monopoly on leadership”. Blogs have given a digital platform for people from different nationalities, social categories and spheres of influence to express their opinions.
What is the downside of the new transparency?
First of all, the digital transparency incites a lack of privacy. Most individuals’ confidential information (credit card number, personal records,…) transits openly on internet, which makes them vulnerable to hacking and allows misuse of information and illegal tracking of their information.
Also, the “digital realm is wild and minimally policed”. Some users take advantage of the anonymity of internet to dishonestly compete, to openly attack an institution, organization or another individual under false pretenses.
Digital transparency has devalued, through the mainstream media, “authentic expertise by treating ordinary viewers and readers as the equals of those with genuine insight and experience” to enhance their viewers’ loyalty. Unfortunately, it also impedes their viewers from comprehending or appropriately analysing complex facts and events.
Warren Bennis denotes that blogs, acquiring greater influence and outreach than news paper, will substitute the latter if the content “commit to high standards of accuracy, fairness, and conduct”.
On the internet, where there are no secrets, where information persists for several lifetimes and where truth is relative, users are able to decide the perimeters of transparency, to fabricate the truth and to create the persona they want. However, users are unable to vet and verify the actual truth.
The new transparency by Warren Bennis is a proper conclusion to the book Transparency: How Leaders Create a Culture of Candor that delivers impartial views on the internet and the blogosphere.
While reading his book, several contemporaneous examples came to mind such as the Black Lives Matter Movement that started in summer 2013, in the United States and has since then spread itself to different countries, to different nationalities and cultures. Social Media and blogs have definitely given the Movement the tools that it needed to speak up about police brutality on African-Americans, to show proof of police misconduct, to syndicate and organize itself and finally, to resist oppression.
One example of the misuse of the internet platform is cyberbullying. Cyberbullying is the bullying of an individual over the internet, through blogs or social media. Many victims of cyberbullying have spoken publicly over this issue but due to the anonymity and the lack of regulation of the internet, the government has not yet found a way to penalize the abusers.
Transparency would not be a problem in a world in which everyone is decent and fair-minded.
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